GET TO KNOW ME
WHO I AM
I'm a native of our Nation's Capital, surrounded by family and lifelong friends who mean the world to me. On my downtime, you can find me spending time with them, or trying to find the Zen that life has to offer. Things that make me happy include, hanging out with my family and friends, exploring new hiking trails, being terrible at Zumba, getting lost in a museum, taking in a movie, reading a great book, being adventurous in the kitchen and enjoying the beauty of my family homeland - the glorious state of Vermont. I also love french fries, Harry Potter and binge watching just about anything. And my favorite color is orange.
WHAT I'VE DONE
WHAT I DO
I have 25+ years in the digital universe, with experience at digital agencies and major brands. Throughout my career I've helped organizations in multiple verticals create powerful web, social, email, mobile and search experiences; reach and engage their audiences; and achieve their project objectives. Whatever the project, I've fostered collaboration to deliver on business goals and audience needs. I infuse the highest level of imagination, innovation and client service into everything I do. I also believe work should be fun, and strive to make every project a positive experience for my teams and my clients.
My steep trajectory from web editor at PBS to editor of the AOL homepage wasn't hampered at all by my weekend gig: earning a master’s degree in Interactive Journalism at American University. I brought my multi-tasking skills to Interactive Strategies, where I created digital strategies, managed clients and built a content strategy practice. At Capital One, I designed natural conversations across channels, and found every opportunity -- no matter how small -- to use human language that MEANS something to customers. And at CareFirst, I am honing my project management skills through the Project Management Certification program at James Madison University, where I attended undergrad. Go Dukes!
MY WORK
As a full-time employee and freelance content strategist, I've had the pleasure of putting my stamp on these great brands.

content strategy | digital content management | project management

content strategy | user-centered design | copywriting

website redesign management | content strategy | UI/UX | copywriting

digital strategy | content strategy | copywriting | account management (Find the app in the App Store.)

digital strategy | content strategy | copywriting | Facebook & Twitter marketing | email marketing | IA | UX | account management

content strategy | digital strategy | website design

digital strategy | content strategy | copywriting | IA | UX design | CMS development (via Wix) | project management

digital strategy | content strategy | UX design | IA | CMS development (via Wix), copywriting, Twitter & Facebook marketing | account management

digital strategy | content strategy | copywriting | IA | UX design | CMS development (via Wix) | Twitter & Facebook marketing | account management

